BT picks up Grand Prix award for Home Hub at Design Effectiveness Awards

BT has won the 2015 Grand Prix award at the Design Business Association’s (DBA) Design Effectiveness Awards for its Home Hub 5.

The device, designed by Alloy, is a wireless router which allows BT customers to connect to the BT fibre optic network without the need of a visit from an engineer.

A key part of the The Home Hub design is its ability to fit through letterboxes, thereby eliminating missed deliveries.

The design also picked up the Sustainability Award, as the reduction in packaging will allow BT to reduce CO2 emissions by 13,147 tonnes per year.

Judges said Home Hub 5 was “a project of huge scope and scale and a credit to BT’s long-term investment in design.”

“It’s a superb example of the phenomenal and wide-ranging results that can be achieved when design-thinking is integrated into the business."

Other winners at the awards included Müller Dairy for its corner packaging re-brand by Coley Porter Bell and TUI Travel's Thomson Holiday design store by 20:20.

Topping the awards table was Elmwood which bagged two gold awards, while Brand on Shelf, Springetts, Lewis Moberly, WPA Pinfold, Pearlfisher, Decide and Peter Windett Associates, 2LK, Thompson Brand Partners, Webb deVlam, Coley Porter Bell, JKR, LA Design, Map and the Virgin In-House Design Team each took home one gold award.

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