Cold-pressed smoothie brand Savse has launched its first ever digital campaign featuring nutritional health coach Madeleine Shaw.
My Savse Promise, created by creative content agency Digital Natives, will run across Savse’s social media platforms throughout February, and shows members of the public sharing their ‘Savse promise’, an alternative take on the New Year’s resolution.
Designed to create engagement with Savse’s overall brand message, empowering people to ‘Health Yourself’, promises include taking on more adventures, spending more time with family and putting the phone down when with friends.
The brand's year-long partnership with nutritional health coach, yoga instructor and blogger, Madeleine Shaw, will aim to strengthen the brand’s health and lifestyle credentials. Shaw will act as brand ambassador throughout 2015 and appear as a spokesperson for media, as well as host-selected events and provide advice, recipes and tips.
As part of the new campaign, for every promise made throughout the month on social media using #MySavse, Savse will make a donation to Magic Breakfast, the charity that delivers free, healthy breakfasts to more than 16,000 children every morning across the UK.
"We know the trend towards healthy products is continuing to grow and it’s a crowded market," commented Natasha Lytton, head of marketing and communications at Savse.
"We wanted to kick start the year with a campaign that gave us a strong voice and is something people could really relate to. We’re thrilled to link with such a worthwhile charity as Magic Breakfast, which does a fantastic job providing schoolchildren with essential fuel for learning.”
The campaign follows the launch of Savse's redesigned website and a brand refresh in December 2014, which saw the company unveil a sleeker bottle and logo design to more clearly reflect the brand's credentials and personality.