Droga5 Global Farfetch

Farfetch targets fashion fans with first global ad campaign


By Natalie Mortimer, N/A

February 12, 2015 | 2 min read

Online boutique marketplace Farfetch is set to launch its first global ad campaign, featuring models shot only from the back to target consumers who "really love fashion".

The Unfollow campaign, created by Droga5 Europe, will run across print, outdoor, and online when it breaks on Tuesday 24 February in the UK, US, Germany, Australia and the Middle East.

Leading with the strapline ‘300 boutiques. 1 address' the campaign showcases the clothing sold on the marketplace without showing labels or famous modelling faces.

Nik Studzinski, the executive creative director at Droga5 Europe, said: “We are delighted to be working with Farfetch on their first brand campaign. With Unfollow we’re aiming to highlight that Farfetch is a company that stands for people who really love fashion and don't just mindlessly follow it. A brand that doesn't adhere to the established conventions of the fashion category. No predictability or famous faces. Just unique clothes and a rallying cry to encourage people to unfollow."

The launch of the ad campaign comes as Farfetch enjoys a period of growth. Following the successful launches of Japanese, Russian, and Mandarin sites, Farfetch will launch Korean, Spanish and German language sites in 2015.

Droga5 Global Farfetch

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