Aldi showcases locally-sourced beef and fish in Scottish TV ads

Aldi has launched a duo of ads informing Scots that it sources its fish and beef from local producers.

The two 40-second slots, created by ad agency McCann, features a mix of actors and the Scottish public, granting a little insight into where Aldi sources its meat from.

The ads reiterate the supermarket’s commitment to sourcing local goods with 30 per cent of its core range coming from Scotland.

‘Ad One’ boasts of the firm’s Scottish beef and features amateur rugby team Moray Rugby Club. ‘Ad Two’ (below), sees pupils from Thurso-based Pennyland Primary School on a trip to Scrabster to see Aldi’s locally-sourced fish.

Richard Holloway, managing director at Aldi Scotland, said: “We are delighted to launch our new adverts with the help of some our suppliers.

“We really believe in the importance of sourcing products locally and offering them to our customers at everyday prices,” adding, “We are very pleased to be able to take our customers behind the scenes, showing them where our fresh meat and fish are sourced.”

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