Ad of the Day: Gtech - Break Free
This jolly ad uses a synchronised dance troupe to demonstrate the advantages of using a Gtech vacuum cleaner over a rival model. To the iconic I Want To Break Free, uniformed women sashay across floors unimpeded by power cords; swinging their lightweight Gtechs around in a manner that's all but impossible for the unfortunate lass lumbered with the short straw.
Creative Agency McCann Worldwide
TV Producer Amanda Lowit @ The TV Production Office
Film Production Good Egg
Director Chris Sweeney
Executive Producer John Hassay
Photography Nanu Segal
Choreography Arlene Phillips
Post Production MPC
Ad of the Day is brought to you in association with David Reviews.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up