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By The Drum Team | Staff Writer

February 12, 2015 | 1 min read

This jolly ad uses a synchronised dance troupe to demonstrate the advantages of using a Gtech vacuum cleaner over a rival model. To the iconic I Want To Break Free, uniformed women sashay across floors unimpeded by power cords; swinging their lightweight Gtechs around in a manner that's all but impossible for the unfortunate lass lumbered with the short straw.

Creative Agency McCann Worldwide

TV Producer Amanda Lowit @ The TV Production Office

Film Production Good Egg

Director Chris Sweeney

Executive Producer John Hassay

Photography Nanu Segal

Choreography Arlene Phillips

Post Production MPC

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