SOS Children's Villages appoints Headstream to 'digitise its donor journey'
SOS Children’s Villages, the non-governmental organisation focused on supporting children without parental care and families at risk, has appointed Headstream to handle a multi-country digital innovation brief.
Headstream has been tasked with bringing the organisation’s digital activity more in-line with the needs and expectations of its sponsors across multiple countries.
The agency will support designing a digitally-focused sponsorship servicing strategy with the aim of improving both the donor experience and sponsorship attractiveness.
Christoph Jünger, International head of Individual Giving at SOS Children’s Villages, said:“The agency offered a spot-on analysis of market research findings that our project team had been collecting previously in Austria, Denmark, Germany, Norway and Sweden. They later turned these insights into simple, innovative and marketable ideas to digitise our donor journey. We are excited to be working with Headstream and are sure that the work of the agency will help us improve our donors’ experience.”
As part of the brief Headstream will support the testing of new digital and mobile touch points..