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Dragons' Den star Peter Jones tasks Cheetham Bell with creating brand identity for new e-commerce firm


By John McCarthy, Opinion Editor

February 11, 2015 | 2 min read

Entrepreneur and Dragon's Den star Peter Jones has commissioned Cheetham Bell to create a brand identity for his soon-to-launch, global e-commerce proposition Brandpath Group.

Brandpath will be formed upon the merger of four existing companies, Expansys, Data Select, DSNS and PJMedia, to provide e-commerce solutions and supply-chain fulfillment to companies such as Google, Vodafone, Sony, Orange, HTC and T-Mobile.

For the new firm, Cheetham Bell designed a new brand identity for Brandpath including logo, signage, collateral and full brand guidelines.

Richard Daly, chief executive of Brandpath, added: “We have huge ambitions for Brandpath and Cheetham Bell have created an identity that perfectly encapsulates our long-term vision.”

The new company will have a footprint in over 200 countries once it is up and running.

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