TalkTalk is offering “simple yet effective measures you can take to protect yourself from the undead” in a campaign to promote the new season of The Walking Dead.
The social and PR push, created by CHI&Partners, has seen TalkTalk’s social channels taken over with a tongue-in-cheek stream of advice about “how to stay safe from a zombie attack”.
Blue and sepia-sketched cartoons in the vein of a 1950s public service pamphlet will also pepper the brand’s social channels with examples of how to secure a home, prepare the family and keep up morale in the event of an attack.
A paper pamphlet, entitled ‘Protect and Survive’, is also being distributed to TV bloggers and journalists.
As well as promoting the show’s new season, the campaign will also highlight TalkTalk’s TV content which has been boosted with the recent acquisition of Tesco’s Blinkbox movies - for a reported circa £25m - and the addition of Netflix to its service.
Micky Tudor, creative director at CHI&Partners, said the brand is fun and lively with a sense of humour and the campaign aims to bring that to life.
“This campaign is all about bringing that playfulness to life in an inclusive way, inviting TalkTalk customers and ‘Walking Dead’ fans to be part of the conversation.”
TalkTalk is working with social media agency ArtScience on the campaign.