Razorfish has promoted its executive chairman APAC, Vincent Digonnet to the new role of chief growth and transformation officer within its international network.
The move will see Digonnet attempt to replicate the growth and transformation the digital business has seen within APAC across the rest of the network.
“Since joining to lead the Razorfish APAC team in 2010, Vincent has fundamentally transformed our operations in APAC. Under Vincent’s visionary leadership, growth at Razorfish in APAC has doubled,” commented Michael Karg, chief executive, international of Razorfish.
Digonnet added, “Asia is a powerhouse of innovation, I’ve been speaking to business leaders the world-over about this for more than a year. I’m proud to now show Razorfish forms part of the active legacy of business innovation coming from APAC. In my new role, I’ll be sharing the innovation, the knowledge and the dynamic business practices of the APAC region with global business leaders, both our clients and Razorfish’s leaders throughout the world. I look forward to transforming businesses outside APAC with the innovative thinking and technologies that have driven the East to emerge as world-leaders in our industry.”
The appointment will take place immediately, with Digonnet joining the European International leadership team, reporting directly to Karg.