Acer hands global advertising account to Saatchi & Saatchi Singapore
Acer has handed its global advertising creative account to Saatchi & Saatchi Singapore.
The account has been awarded following a global search that began at the end of last year and was run out of the computer manufacturer's offices in Singapore.
The decision was taken following a final four way pitch having also included Grey, Dentsu Aegis Network and DDB.
Maarten Schellekens, chief marketing officer for Acer, said: “We are excited about the intelligence, ideas and passion Saatchi’s have demonstrated throughout the process and about the journey we will go on together. The IT market is very competitive and cluttered and we believe the work we will do together with Saatchi’s will differentiate Acer and help us go forward.”
Red Peak, the branding consultancy for Acer will now work with Saatchi & Saatchi going forward.
Acer has appointed Roth Observatory International to help facilitate the management of the partnership.
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