Paddy Power rolls out latest 'Exhilaracing' ad for horse racing business
Paddy Power has launched the ad for its Exhilaracing! campaign series to promote its horse racing business, ahead of the forthcoming release of new products and offers later this year.
The Best Price Guaranteed ad, created by Crispin Porter + Bogusky London, is the fourth in a series of 11 to promote horse racing at the betting company, and features giant godzilla-like chestnut horses wearing fashion knitwear and fat kebab-eating horses arriving at the finishing post late.
Creative director Ben Walker commented on the ad, which also features a spaceship: "This is what not much money but loads of effort and attitude delivers. It’s been a fun ride. We’re off for a kip."