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Air Your Briefs voting: Check out these brilliant campaigns to 'Save Soho' and vote for your favourite


By The Drum Team, Editorial

February 9, 2015 | 3 min read

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For our second Air Your Briefs challenge, The Drum asked you to come up with a radio ad to 'Save Soho'.

The London district was in the spotlight last week after a star-studded petition, featuring signatures from Stephen Fry and Sir John Hegarty, called on the government to halt residential development in the area and protect the "most creative square mile in the world".

This was clearly a much tougher brief, but a few of you had a crack at it and from urgent appeals to lonely hearts ads we reckon you managed to capture the spirit of Soho perfectly.

Now it's up to our readers to vote for their favourite simply by clicking the like button beside the ads.

Voting will close at 5pm on Friday 13 February.

The lucky winner will pick up a pair of Beats headphones courtesy of the RAB.

Don't despair if you missed out on the chance to enter this week. Keep your ear to The Drum as we'll be setting another hypothetical brief shortly.

And if you'd like to get some practice in the meantime, then the RAB's Aerials EarApp, which simplifies the process of making radio demos, is available to download for free from the app store now.

Dan Marsh – ‘Outbreak’

Darren Crew – ‘In for the Kill’

Maple Street Studios – Urgent Appeal

Maple Street Studios – Zombie

Maple Street Studios – New Soho

Maple Street Studios – There’s A Place

Maple Street Studios – Lonely Hearts – Freedom

Maple Street Studios – Lonely Hearts - Soho Square

Maple Street Studios – Lonely Hearts – Jazz

Air Your Briefs Soho SohoCreate

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