Sovereign promotes expertise, knowledge and property experience in first TV advert

Sovereign has targeted holidaymakers in London and the home counties with its first multichannel TV campaign highlighting its expertise, knowledge and property experience.

Created by SomeOne, the campaign plays on common pre-holiday fears of unexpected elements that could ruin their getaway from building work to local livestock.

The campaign follows Sovereign's brand repositioning two months ago amplifying its customer-centric focus and underlining its position as an expert bespoke holiday maker.

Lisa Edwards-Webb, head of customer engagement at Sovereign, commented: "When our customers go on holiday, they want to escape to a paradise away from daily life. So, we make it our business to prevent those everyday annoyances, such as traffic noise and building works, from following them there and ruining it all. We don't just say we do 'luxury travel', but that we can find each and every one of our customers their own ultimate abode."

The advert will air in programme breaks on Channel 4, Sky, ITV and video on demand services. It was written by Simon Manchipp and directed by Simon Warren at RAPP Media handled media buying.

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