Vine chart: Cricket World Cup and Australian Open come top of the league

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Sporting events from down under stormed the Vine Chart this week, and taking the top spot was the Cricket World Cup's official Vine channel.

A clip of team Pakistan training for their game against New Zealand saw the tournament's Vine loop count increase by 1004 per cent.

The Australian Open entered the chart at number two with a loop increase of 113 per cent, thanks to a Vine of champion Djokovic corking a bottle of champagne following his grand slam win against Murray.

The celebratory video brought the tennis channel's total loop count up to 9.7m.

And swooping in to take third place was Innocent Drinks with a tongue-in cheek video of an optical illusion featuring one of the brand's tropical juice smoothies.

Tesco, Puma and MTV also made it into the chart this week.

Vine Chart

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.