Siemens Home Appliances taps Cheetham Bell for iQ700 launch plan and activation
Siemens Home Appliances has named Cheetham Bell its lead creative agency following a competitive pitch.
The appointment sees Cheetham Bell tasked with the launch plan and activation of Siemens new iQ700 built-in range working across consumer and trade press.
Gemma Freeman, group marketing manager of Siemens, commented: “At Siemens, we want our communication to be as revolutionary as our products. Cheetham Bell demonstrated thinking that has matched these aspirations.”
Cheetham Bell head of brand, Liz Jacobs, added: “Siemens provided us with a fantastic opportunity to imagine highly innovative ways of promoting their ground-breaking products. We’ve got some very exciting concepts to bring to life in 2015.”
The first work is due to break later this month (February) and will implement the new additions into Siemens ‘A Life Less Ordinary’ message.
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