Diviner St Luke's Drum News

Divine promotes flavour combinations with 'A love that grows' press campaign


By Gillian West | Social media manager

February 6, 2015 | 1 min read

Divine has introduced the strapline ‘A love that grows’ to promote its flavour combinations in the national press.

The print campaign, created by St Luke’s, treats the different flavours as if they were meeting and falling in love in a bid to make the combinations irresistible to consumers. ‘A love that grows’ reflects the bigger story behind the Divine brand which is co-owned by the cocoa farmers themselves.

Divine launches press campaign with St Luke's

Sophi Tranchell, managing director of Divine, said the campaign captures the brand’s “distinct appeal in a busy market”.

Neil Henderson, chief executive of St Luke’s, added: “Divine has always set the agenda in the chocolate market and we are delighted to be launching the next campaign in their pioneering adventure.”

The campaign will run in national titles as of today (Friday 6 February).

Diviner St Luke's Drum News

Content created with:

St Luke's

St Luke's is an independent creative agency, and the fastest growing in the Top 25. The ability to define powerful new agendas for brands is what sets us apart.

Find out more

More from Diviner

View all


Industry insights

View all
Add your own content +