Divine has introduced the strapline ‘A love that grows’ to promote its flavour combinations in the national press.
The print campaign, created by St Luke’s, treats the different flavours as if they were meeting and falling in love in a bid to make the combinations irresistible to consumers. ‘A love that grows’ reflects the bigger story behind the Divine brand which is co-owned by the cocoa farmers themselves.
Sophi Tranchell, managing director of Divine, said the campaign captures the brand’s “distinct appeal in a busy market”.
Neil Henderson, chief executive of St Luke’s, added: “Divine has always set the agenda in the chocolate market and we are delighted to be launching the next campaign in their pioneering adventure.”
The campaign will run in national titles as of today (Friday 6 February).