The BBC has reappointed RKCR/Y&R as its lead advertising agency for two years.
The creative agency has been tasked with designing marketing campaigns for the BBC brand and key elements of the portfolio after winning a competitive pitch.
The renewed contract will kick into gear in April 2015 for two years with an option of a further two-year extension.
Phillip Almond, the BBC's director of marketing and audiences, said: “The BBC and RKCR/Y&R have built a strong partnership over the past eight years, and the quality of the ideas they presented in the pitch demonstrated how they can help move us forward at a critical period in the BBC's history.
“We would also like to take this opportunity to thank all of the agencies involved in the tender process for their hard work and commitment over the past few months.”
Alison Hoad, vice chairman of RKCR/Y&R, added: “The BBC is the most prestigious creative account in the UK. We couldn't feel prouder or more privileged to have been appointed against some of the stiffest competition in London.”
In addition to the appointment of RKCR/Y&R, the BBC plans to offer specialist project-based opportunities to the wider advertising and creative community.