Animal welfare charity Battersea Dogs & Cats Home has created an online campaign to raise awareness of the practice of unlicensed dog breeding.
The Mother Again campaign urges would-be dog owners to think twice before buying a dog, and also calls for a clamp down on the many undercover dog breeders that profit from the unethical practice.
An online film, produced by Armoury London, shows the physical effects that overbreeding can cause dogs and the health defects that can be passed on to puppies.
Claire Horton, Battersea Dogs & Cats Home’s chief executive said: “Battersea is speaking out to help expose and shame the callous breeders in our communities who are creating far too many unhealthy, unwanted and abandoned dogs all in the name of personal profit.
“At Battersea we see the consequences of this problem every day, with strays coming through our doors, many of whom show signs of in-breeding and others that have been used to produce countless litters before being turfed out on the street."
The charity is asking the public to emailing their local MP to get the issue on the political agenda.