AKQA scoops Agency of the Year at IAB Creative Showcase Grand Prix
AKQA has been named Agency of the Year at this year’s IAB Creative Showcase Grand Prix for its consistent Creative Showcase wins throughout 2014.
“This is great news, the team are honoured to be named Agency of the Year,” said Duan Evans, international executive creative director, AKQA. “At AKQA we focus on taking our clients’ business to the next level through combining art and technology in new, powerful, and meaningful ways. It’s great to be recognised by the IAB, which celebrates the most progressive and affective work in our industry.”
AKQA featured in four separate months in 2014 for its campaigns for the Nike+ Training App, two Vodafone Firsts campaigns and Nissan IDx, which also helped the agency scoop the Most Integrated Campaign award.
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Wieden+Kennedy took home the Boldest Brand Award for its ‘The Other Side’ work for the Honda Civic Type R. The same campaign also won the Best Creative Idea.
The Good Agency clinched Most Creative for a Cause for its Clinic Craft campaign for Save the Children and Most Buzzworthy went to TMW for the ‘Turn Off to Turn On’ Durex campaign.
IAB director of marketing and communications, Sophia Amin, commented: “Creativity appears to know no bounds looking at this year’s nominees in the Grand Prix. Last year, social was inherent in the majority of winning campaigns, this year social plus mobile take hold as dominant elements for trophy takers.”
R/GA London was awarded Most Creative on the Move for Heineken @wherenext.