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Speakers line up for The Drum's Digital Convergence event – featuring Universal Music, Buzzfeed, Adidas, Barclays & Post Office

The Drum's Digital Convergence conference has been extended to become a two-day event which will this year feature contributions from Alexander Matt, senior director of global brand communications for Adidas; Mark Brayton, interactive marketing director for Barclays; Pete Markey, chief marketing officer of the Post Office and Will Hayward, Vice President of Buzzfeed UK.

The event, which examines how digital is bringing together all elements of the marketing and media mix, will be chaired by Justin Pearse, director of The Drum Works, and will include a range of talks, workshops and panel sessions.

Also involved will be Dom Burch, senior director of marketing innovation for Asda; Mark Rhodes, marketing director of; Dan Chapman, head of digital for Mediacom and James Dunford, online marketing manager for Cotswold Outdoor.

Nick Reid, managing director of Tube Mogul UK; Scott Seaborn, global strategy director of Aimia (Nectar UK); Richard Wheaton, chief executive of Neo@Ogilvy; Ross Bailey, chief executive of Appear Here; Sandra McDill, managing partner of iProspect; Deborah Hyacinth, international digital marketing for Universal Music Group and Tom Ollerton, marketing director of We Are Social will also offer their insights.

A number of roundtable events are still to be announced for the event taking place over 24 and 25 February at Congress Centre, 28 Great Russell St in London.

Further details on the agenda and how to book tickets are available through The Drum Digital Convergence website.