Hunterlodge Advertising has appointed Paul Phillips, previously head of strategy at RAPP, as its new head of media.
Phillips will lead a new look media and digital strategy team tasked with driving campaign effectiveness and ROI across all client accounts. With over 21 years of agency and media owner experience, Phillips’ previous role saw him head up communications planning for a portfolio that included Hastings Direct, The Open University, Virgin Media and Guide Dogs.
Rob Hunter, managing director of Hunterlodge Advertising, said: “Paul’s wealth of experience will bring a new dimension to our existing offering and his passion for effective solutions will make a huge impact on our future growth.”
To strengthen the existing team, Phillips’ has brought on board digital media executive Jorge Almeida, who will focus on managing and optimising the agency’s digital solutions and driving social media engagement on behalf of clients.