BAFTA has worked with London-based agency Human After All to create an above-the-line campaign evoking the glamour and anticipation of the awards experience.
‘The Big Reveal’ follows Human After All’s 2014 ‘Cinemmersive’ BAFTA work with illustrator Malika Favre capturing the timeless elegance of BAFTA in a retro-modern style.
Creative director Paul Willoughby said the work draws inspiration from “film noir and golden-era photographs” which have been modernised and reimaged.
BAFTA print editor, Toby Weidmann, praised the work: “Their [Human After All] spin on this year’s Film Awards – from the main campaign art to the minutiae of the invite envelopes – was seemingly effortless, and yet the result was both eye-poppingly beautiful and inordinately original.”
The BAFTA Awards take place this Sunday (8 February).