Facebook users eligible to vote in the UK general election will receive a newsfeed prompt to remind them to register.
The social network has partnered with the Electoral Commission to tell UK Facebook users to register to vote at Gov.uk by filling out the newly launched online registration form.
The scheme, which was trialled in Scotland during the Independence Referendum, will also allow users to share that they voted as a ‘Life Event’. Thursday’s voter registration reminder will be followed by a targeted advertising campaign from the Electoral Commission aimed at those who will be 18 by election time.
Elizabeth Linder, Facebook politics and government specialist for the Europe, Middle East & Africa (EMEA) region said: “Over 35 million people in the UK use Facebook, considerably more than the number of people who voted in the last General Election. We’re seeing that many of them are already using the platform to have their say on who should govern this country after 7 May.
"We expect the election to be one of the most talked about topics on Facebook of 2015, and we hope that through partnerships like this one with the Electoral Commission, we can make sure those conversations lead to higher turnout on 7 May.”
Alex Robertson, director of communication at the Electoral Commission, added: “We’re delighted to be working in partnership with Facebook again to reach those who will be eligible to vote on polling day.
"It’s vital that we continue to reach them on platforms like Facebook with information that’s accessible to them."
The registration deadline for the general election is 20 April.