The Drum's 4 February issue – From the anatomy of an ad to big winners


By The Drum Team, Editorial

February 4, 2015 | 2 min read

In this issue of The Drum we go behind the scenes of Sport England’s ‘This Girl Can’ ad and ask if a new creative approach can save Tesco.

The art of jiggling

Katie McQuater goes behind the scenes of FCB Inferno’s ‘This Girl Can’ spot for Sport England to find out how the idea was crafted.

Turning around Tesco

As Tesco embarks on a fresh journey with BBH, Gillian West takes a look at whether creativity will herald the troubled supermarket’s turnaround.

Programmatic power

The Drum explores key issues in the programmatic space – from weaving programmatic into the creative process to examining what barriers still exist for advertisers

Big Winners

Who were the agencies, people and campaigns proving most creative in 2014? Patrick Collister, editor of Directory magazine and Google’s head of design, talks us through the results of his recent Big Won rankings.

This issue also includes -

  • Creative Showcase – A round-up of the best new creative work as voted for by our readers – featuring Aesop, Silk Pearce and WCRS.
  • Girl Guides – Shirley Au of Huge discusses frankness and loyalty in the workplace.
  • Back Chat – We chew the fat with Simon Manchipp, founder of SomeOne, who wants to see more cats and less of Nigel Farage.


Industry insights

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