WPP-owned Cohn and Wolfe has hired Julian Tanner to the newly created role of global technology leader.
Tanner, who was previously chief executive (CEO) of communications agency AxiCom, will be responsible for leading and driving growth in the PR agency's technology business, reporting to group CEO Donna Imperato.
Based in London, his remit will include cultivating client relationships, while managing teams across the agency’s international network.
“Julian brings deep expertise and leadership skills to expand Cohn & Wolfe’s global technology footprint and broaden its B2B and B2C offering,” said Imperato.
Tanner founded AxiCom in 1994, where he most recently served as CEO. In 2008, AxiCom was acquired by Cohn & Wolfe and has since operated as an independent brand within the agency.
He brings experience with top-brand clients such as IBM, Microsoft and Red Hat, with expertise spanning healthcare and broadcast technology, wireless and mobile, enterprise IT, and telecoms.