Sainsbury’s marketing head joins Kantar to lead retail division

Kirstin Knight has left Sainsbury’s, where she was head of own-brand marketing, to lead Kantar Worldpanel’s grocery retail division.

In the newly created role, Knight will build Kantar’s portfolio of retailer clients and manage the company’s team of specialists informing its consumer and retail research.

Tim Kidd, managing director at Kantar Worldpanel, described her experience and network of contacts as a “coup” for the business.

Knight added that the grocery sector is in a dynamic and exciting period. “More than ever retailers need data-driven insight to inform their business decisions,” she said.

Kantar Worldpanel uses its syndicated panel of 30,000 demographically-representative British households to track consumers’ shopping habits across the grocery, telecoms, entertainment, fashion and beauty sectors.

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