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Fox creates gamified movie trailer for Kingsman: The Secret Service movie

20th Century Fox has launched an interactive movie trailer to promote its latest film Kingsman: The Secret Service, created to let users navigate through a series of gamified challenges to explore the film.

The Become a Kingsman site gives users the chance to find out about the film’s lead characters and uncover exclusive video content under the guidance of lead character Harry Hart, played by Colin Firth.

Using a cross-media connection between a mobile device and desktop, users can play two mission challenges within the Become a Kingsman world, which uses video sequences inspired by key scenes in the movie.

One mission is a fight scene, the other is a timed trial using Google Maps.

The experience was created, designed and produced by Unit9 under the interactive direction of Anrick Bregman, a director of experiences that combine storytelling and technology.