Social Media

Twitter records a record-breaking 28.4m Super Bowl tweets


By John McCarthy | Media editor

February 2, 2015 | 4 min read

Twitter received more than 28.4 million tweets during this year's Super Bowl greatly trumping last year’s engagement of 24.9m tweets, according to the micro-blogging site.

As the Patriots defeated the Seahawks in a well-contested battle, viewers engaged with additional content on their second screens in record numbers.

The social network claimed the biggest conversation spike occurred when Malcolm Butler intercepted a pass by Russell Wilson one yard from the goal line with 20 seconds left to go, an incident boasting 395,000 tweets per minute.

This was followed by the Patriots being crowned champions, hitting a high of 379,000 tweets per minute.

In third, Katy Perry’s outlandish half-time show generated 284,000 tweets per minute.

Tom Brady, following by Rob Gronkowski and Julian Edelman were the most mentioned Patriots players, whereas Marshawn Lynch, Russell Wilson and Chris Matthews topped the Seahawks chat.

Despite the Super Bowl being the most tweeted about NFL final in history, the 2014 World Cup in Brazil remains the most tweeted about competition ever, with the 32-day event boasting 672 million tweets. The World Cup final between Germany and Argentina saw 32.1 million tweets.

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