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VCCP Saga

Saga kicks off first TV ad campaign for Legal Services division

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By Natalie Mortimer, N/A

February 2, 2015 | 2 min read

Saga has today (2 February) launched its first above-the-line advertising campaign for its Saga Legal Services division featuring actor Michael Fenton Stevens.

The TV ad, created by VCCP, builds on Saga’s proposition that they ‘like to keep things straightforward’ and cut through the jargon. The spot promotes its fixed fee proposition and highlights the fact that people can call Saga seven days a week.

Amanda Hoskins, marketing director, Saga Services commented: “The campaign raises awareness of Saga shaking up the legal market, by offering a service which, amongst other things, is simple and straightforward. We have worked hard to make them clearer for our customers.”

The campaign is made up of two 30-second TV ads, 10-second cut downs and is supported by radio coverage.

VCCP Saga

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