Notonthehighstreet.com has challenged the nation to #ShowTheLove in its Valentine’s Day marketing campaign.
Running from this week spanning TV, press and digital, the WCRS-led campaign is intended to encourage the nation to be more romantic in an age where public displays of affection are frowned upon and technology is everywhere.
The TV ad tells the story of a couple’s romance through a mixtape and heroes one of notonthehighstreet.com’s products – the personalised mixtape print.
Ben Carter, marketing director of notonthehightstreet.com, commented that as the online marketplace is “fast establishing itself as the destination for thoughtful gifting” it wanted to “encourage consumers to put a bit more thought into their romance” this year.
WCRS managing partner, Emma Marsland, added: “We sought to capture the heady days of early bashful romance all the way through to sensible grown up mature love via that old favourite wooing tool of all of us born in the seventies – the mix tape. Type mix tape in the notonthehighstreet.com site and you'll unleash a wave of extraordinary themed products. Proof that notonthehighstreet.com has the gift for any type of love.”
The TV creative will appear in 30 and 10 second edits across ITV, Channel 4 and digital channels.