Aston Martin sues rival for logo and vehicle design copyright infringements

Imitation doesn’t appear to be the sincerest form of flattery in the minds of Aston Martin Lagonda’s lawyers – after they embarked on legal action against an upmarket rival over alleged copyright infringements.

According to the Telegraph, Aston Martin has claimed that Envisage Group used designs for its wheel and headlight designs, as well as its logo and accused it of using confidential information and trademarked designs in a promotional video.

A High Court writ served against Envisage Group accuses the firm of setting up in business without using confidential information and appropriating trademarked designs for use in a promotional video.

The firms had previously collaborated with each other with Aston Martin contracting out some design, parts and tooling services to Envision since 2007, giving it access to confidential data.

In light of the ‘clear exploitation on the coat-tails of the Aston Martin Lagonda trademarks’ the car brand is seeking damages to cover copyright infringement, design rights and trademarks.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.