Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Aston Martin sues rival for logo and vehicle design copyright infringements

Imitation doesn’t appear to be the sincerest form of flattery in the minds of Aston Martin Lagonda’s lawyers – after they embarked on legal action against an upmarket rival over alleged copyright infringements.

According to the Telegraph, Aston Martin has claimed that Envisage Group used designs for its wheel and headlight designs, as well as its logo and accused it of using confidential information and trademarked designs in a promotional video.

A High Court writ served against Envisage Group accuses the firm of setting up in business without using confidential information and appropriating trademarked designs for use in a promotional video.

The firms had previously collaborated with each other with Aston Martin contracting out some design, parts and tooling services to Envision since 2007, giving it access to confidential data.

In light of the ‘clear exploitation on the coat-tails of the Aston Martin Lagonda trademarks’ the car brand is seeking damages to cover copyright infringement, design rights and trademarks.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.