Air Your Briefs Soho SohoCreate

Air Your Briefs: Second challenge – Create a radio campaign to save Soho


By The Drum Team, Editorial

February 2, 2015 | 3 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

Soho is in the spotlight after several celebrities, including Stephen Fry and Idris Elba, signed a petition urging the government to protect the London district from losing its edge.

The open letter to George Osborne and Eric Pickles claimed that Soho was losing its identity and warned that if property development in the area continues then the creative industries will be in "crisis".

So, for our second Air Your Briefs challenge with the Radio Advertising Bureau, we are calling on creatives to produce a radio campaign to save Soho.

Campaigners have said there's a real danger that new residential projects in the area "will erode the creative fabric of Soho past the point we can ever rebuild it", so we want you to come up with an ad to protect the space.

The entries will be aired online and our readers will vote for the winners, who will then be in the running to pick up a pair of Beats headphones courtesy of the RAB.

To participate all you have to do is send your ads (in any audio format) and team name over to or tweet them to @thedrum using the hashtag #AirYourBriefs before 5pm on Thursday 5 February.

And if you’d like your scripts to be heard but need a little help bringing them to life, the RAB has handily launched the Aerials EarApp which simplifies the process of making radio demos. You can download it for free from the app store now.

Good luck!

Air Your Briefs Soho SohoCreate

More from Air Your Briefs

View all


Industry insights

View all
Add your own content +