Former Diet Coke hunk Andrew Cooper launches Juiceman pressed juice brand
The Diet Coke hunk Andrew Cooper, who has recently been ditched from the brand's advertising, has partnered with celebrity chef Arthur Potts Dawson and Brothers and Sisters to launch pressed juice brand Juiceman.
The 100 per cent organic pressed juices are the result of four years of research by Cooper with Potts Dawson getting involved last year to test and develop the recipes.
Cooper first collaborated with Brothers and Sisters CEO Matt Charlton at BETC London on the Diet Coke 'Gardener' spot with Cooper bringing the Juiceman opportunity to Charlton's current agency.
"Andrew and I met through previous projects and it is exactly the type of entrepreneurial opportunity we love at Brothers and Sisters," explained Charlton. " This is a brand packed with great stories already."
Cooper added: "The market place is rapidly evolving and we wanted to create not just the ultimate healthy quality juice but also a business ecosystem where we utilise every ounce of the product. For us this is the ultimate in healthy and cool living."
Following six months market testing in small underground retail opportunities the brand is now planning a high profile marketing campaign for this spring covering film and print as well as online purchase opportunities and a series of London-based pop-up shops.
In addition to being 100 per cent organic the company also recycles its pulp into dog treats to create zero per cent wastage.
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