Ad of the Day: Reebok - Freak Show

"To honour our bodies and sharpen our minds... to be more human." That's why the men and women in this ad for Reebok push themselves to their limits, we're told... no-one pushes tyres through muddy terrain simply to become better tyre pushers. While their levels of fitness are almost freakish, their daily lives are anything but... and it prompts us to ask of ourselves: shouldn't we be honouring our bodies too?

Creative Agency Venables Bell & Partners (San Francisco)