Vine releases kid friendly version of its app
Twitter short from video app, Vine has released a new version that is suitable for the use of children.
In a blog post written by Vine's head of communications and marketing, Carolyn Penner, it was explained the new, simple to use app, would allow children to watch Vines that were appropriate for a younger audience.
The app, which can be operated through swiping left or right to display new vines has been developed in the last few weeks, following a conversation within the company"s office.
"One of my colleagues was talking about how much his two-year-old daughter loves Vine –– he said he wished there was a separate app she could use to more easily watch posts that are appropriate for kids, Penner explained. "That week happened to be Hack Week, a time when we get to work on projects outside of our day-to-day work. So two folks teamed up and built exactly that."
Vine Kids features animations, animal starring videos and Sesame Street character Elmo within its content.
The original Vine app was handed an adult rating after a number of adult videos were posted and distributed through the platform in 2013.
The app has so far only been released on iOS through the App Store.
Check out the best performing Vines in the Vine Chart in association with Brands on Vine.