The Post Office has launched an ad featuring comedian Robert Webb to promote the launch of its financial services sub brand Post Office Money in February.
The campaign, created by FCB Inferno, sees Robert Webb in the role of Minister of Money supported by his trusted sidekick Doobie the Dachshund, making a return after the festive ‘Get Christmas Wrapped up’ campaign,
Webb announces “We help make money easier…” before viewers are humorously guided through the Post Office’s new services which are available online, over the phone, or in store.
To support the launch of the Post Office Money, Mindshare has lined up a series of digital out-of-home ads across rail and underground networks, with motion digital outdoor at Liverpool Street and Waterloo from Monday 2 February. Furthermore, the new brand will reach customers digitally via mobile and digital display ads in addition to dedicated social media output.
Pete Markey, chief marketing officer at Post Office said: “The launch of the Post Office Money sub brand is a very exciting step forward bringing great value products together for the first time through a brand that customers can trust.
“The new campaign reflects this by taking the customer on a journey of what the Post office really has to offer.”
With the launch of Post Office Money, the firm is looking to be one of the UK’s top financial services providers by 2020.