UK charity Pancreatic Cancer Action has overhauled its identity to raise awareness for early diagnosis to improve the survival rates of pancreatic cancer.
Developed over the last few months by Studio Sparrowhill the branding will feature across all touch points with Studio Sparrowhill also designing brand guides to help the charity develop its own materials independently and cost-effectively.
Studio owner and graphic designer, James Robinson, completed the work pro-bono following his father’s death from the disease aged 56.
“I was looking for a project with a strong ethical and social connection. Then, a controversial national campaign by Pancreatic Cancer Action caught my attention in the media. I approached its founder/chief executive officer and pancreatic cancer survivor, who welcomed our pro bono offer to design a new brand identity,” commented Robinson.
Studio Sparrowhill hopes the work will be seen as an example of ‘design that can make a difference’.