GoDaddy has named The Red Brick Road as its lead retained creative agency in the UK.
The appointment follows the London agency’s development of two TV adverts for North America last year and sees The Red Brick Road charged with supporting GoDaddy’s through-the-line activity, with a remit spanning all channels from TV to social media.
Stefano Maruzzi, VP EMEA at GoDaddy, said he was "personally excited by the idea to leverage the talents of this British agency" praising the agency’s "two great TV ads for our North American markets in 2014".
The Red Brick Road managing director, David Miller, commented: "We are excited at the prospect of creating impactful work to broadcast the transforming potential of GoDaddy’s services to the UK’s small businesses and aspiring entrepreneurs."
The Red Brick Road’s work will, according to Maruzzi, "better support our communication and social media plans in the UK".