The Drum's Profile Hub Round-up: Tennent's Hee Haw, Dave's Crackanory and the Dog's Trust

Feast your eyes upon the creative crop coming through The Drum’s Profile Hub - marking the week’s best activity in marketing, PR and design.

First work is 999 Design’s brand and packaging design for Tennent’s new alcohol free beer ‘Hee Haw’.

The brewers launched the drink to coincide with the lowering of the drink drive limit in Scotland late in 2014 and 999 Design was tasked with creating a beer people of all ages would be comfortable drinking.

As a result, the brand's tongue-in-cheek attitude was captured and complemented by the packaging to attract a newly created market of designated drivers.

Next is marketing agency Mediator's creation of an editorial partnership between TV channel Dave and radio station XFM.

The firm pitched Crackanory, a tongue in cheek version of old school show, Jackanory, featuring the narrative and comedic talents of Jack Dee, the late Rik Mayall, Ruby Wax and Harry Enfield to XFM in a bid to entertain the younger audience of the radio station.

Mediator reformatted the content for the radio platform and helped Crackanory reach an audience of 3.3 million viewers.

Following is Decibel Digital's redesign of the Dogs Trust website to make it easier to use and more intuitive for users browsing on a range of devices.

To help the charity find homes for its 16,000 dogs each year, the firm revitalised the website's database enabling users to search for a suitable pooch by breed, size and location.

The website's design was to remain basic to broadly appeal to dog adopters of all ages and finally, the final goal was to simply champion the dogs in need of a new home.

And finally comes Intermarketing's digital teams efforts at building from the ground up an Accident and Health travel app for the RSA Group.

The app, which is fully compatible on Blackberry, Windows, iOS and Android devices, was designed for use by RSA business travel customers to provide guidance and contact information in the event of a medical or security emergency while travelling abroad.

The app's availability on a broad number of mobile operating systems has ensured its regular usage among RSA customers.

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