Burnley Bondholders, a network of over 150 organisations based in Burnley, has appointed Weber Shandwick Manchester to manage a year-long national multi-channel ‘place making’ campaign, positioning the East Lancashire town as a great place to live and work.
The move follows a period of significant regeneration in the borough and seeks to change and challenge existing perceptions of Burnley.
Burnley Council’s chief executive, Mick Cartledge, said: “This is an exciting time for Burnley. We’re a town that makes things, consistently delivers on quality, wins awards and delivers on infrastructure, developments and investment. Burnley is a desirable place in which to live, work and invest – we just need to shout about it.
“The Weber Shandwick team impressed us with its proven track record of delivering against similar objectives for some of the North’s most famous towns. We wanted to appoint the agency we believed would be the very best advocate of Burnley and the Weber Shandwick team convinced us of that with their enthusiasm for the project and knowledge of the area.”
Jo Leah, managing director and chair English regions & Wales, said: “2014 saw a huge focus on the North of England and its future as an economic powerhouse. 2015 is about galvanising this ambition for the North further; challenging national perceptions of northern towns and cities, shouting about our successes and championing innovation. Weber Shandwick is passionate about the North West and is very excited to tell Burnley’s story on a national stage.”
Burnley was named ‘most enterprising area’ in the UK by the Department for Business, Innovation and Skills in 2013.