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By The Drum Team | Editorial

January 30, 2015 | 2 min read

The 1994 snippet from America's Today programme which opens this ad is a little bit of gold dust. Former hosts Katie Couric and Bryant Gumbel are shown trying to grasp the concept of the internet when it was just trembling on the cusp of life. Likewise, the ad suggests, the BMW i3's electric technology is as hard for them to comprehend today, but will be ubiquitous in a couple of decades.

Creative Agency KBS (New York)

CCO Jonathan Mackler / Dan Kelleher

Group CD Marc Hartzman

ECD Paul Renner

Creative Ali Eng / Marc Hartzman

Group Acc Director Katie Klumper / Socrates Papazoglou

Account Director Samantha Smeach

Head of TV Jenny Read

Agency Exec Producer Kyle Wright

Director Dayton & Faris

Executive Producer Chuck Ryant

Photography Philippe Le Sourd

Production Manager Bart Lipton

Editor Ian Mackenzie (repped by Red Rage (Dublin)) @ Mackenzie Cutler (New York)

Post Production The Mill

Colourist Tom Poole

Ad of the Day is brought to you in association with David Reviews.

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