Nickelodeon to launch subscription based streaming service

Kids TV channel Nickelodeon will be the latest broadcaster to offer a direct-to-consumer streaming service to expand its global audience.

The channel which boasts kids’ favourites 'Dora the Explorer' and 'SpongeBob SquarePants' has announced that it will make itself more accessible to non-cable subscribers by launching a subscription based streaming service in the coming year.

In a statement provided to the New York Times, Philippe Dauman, chief executive of Viacom, owner of Nickelodeon, MTV and Comedy Central and more, said: “We want to satisfy the demand that is coming from the viewers out there.

“They have an insatiable appetite for great content, they want to view that content on every device that they own.”

Nickelodeon follows CBS and HBO in cutting out cable TV providers by giving viewers the option of streaming the content they want, when they want.

More details will be released by Nickelodeon in February.