The 2015 Super Bowl is just days away, and the advertising carnival already in full force, with major brands gearing up for another multimillion dollar bonanza. We speak to some of America's top executive creative directors for their favourite Super Bowl adverts from over the years. With just three days left to go, Matt Miller, executive creative director, BBDO San Francisco picks the ad that spawned a thousand sequels: Google's Parisian Love.
For me, of the many envy-inducing Super Bowl spots I’ve seen, Google’s "Parisian Love" is one that stands as exemplary.
It was bold in its simplicity, truly different from its foundation and inextricably linked to the product it was selling.
It shirked most Super Bowl spot conventions and in the process found a simple, human story that married the nerdy tech behind Google Search with the real world.