Iceland replaces Mediacom with The7Stars for media buying account

Iceland Foods has appointed The7Stars to handle its media buying across all channels to replace Iceland’s long-standing media buying partnership with Mediacom North.

The appointment follows the ongoing changes within the supermarket retail landscape, according to Iceland joint managing director Nick Canning, who said the business is "looking for new ideas and different ways of doing things".

"The7Stars team impressed us with their fresh thinking and passion for their business, reflected in their high ranking in the Sunday Times Best Companies survey, and we look forward to working with them to maximise public awareness of Iceland across all media in the months and years ahead."

Mediacom North had worked with Iceland since 2006.

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