Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

FitBit gets Joel McHale off the couch in FitForFood initiative online ad

Fitbit has launched an online ad featuring comedian Joel McHale to promote its charitable FitForFood campaign in the laziest of fashion.

The wearable fitness tracker enlisted the comic talents of ‘Community’ lead McHale to remind viewers it is not too late to get back on the treadmill despite the New Year’s blues taking hold.

From 3 February, the firm will be counting the calories burned by Fitbit users participating in the FitForFood initiative. If fitness buffs manage to burn one billion calories, Fitbit will provide meals for 1.5 million starving Americans in partnership with ‘Feeding America’.

Argonaut shot the ninety second slot with Fred Savage in the director's seat.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis