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FitBit gets Joel McHale off the couch in FitForFood initiative online ad

Fitbit has launched an online ad featuring comedian Joel McHale to promote its charitable FitForFood campaign in the laziest of fashion.

The wearable fitness tracker enlisted the comic talents of ‘Community’ lead McHale to remind viewers it is not too late to get back on the treadmill despite the New Year’s blues taking hold.

From 3 February, the firm will be counting the calories burned by Fitbit users participating in the FitForFood initiative. If fitness buffs manage to burn one billion calories, Fitbit will provide meals for 1.5 million starving Americans in partnership with ‘Feeding America’.

Argonaut shot the ninety second slot with Fred Savage in the director's seat.