The Drum Awards for Marketing - Extended Deadline

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By Stephen Lepitak, -

January 29, 2015 | 1 min read

Snickers has released is Super Bowl commercial early for the first time, with the new 30 second spot featuring The Brady Bunch and Machete star Danny Trejo.

The advert, created by BBDO New York, continues the ‘You’re Not You When You’re Hungry’ campaign.

The campaign also sees a surprise appearance by actor Steve Buscemi in potentially his most unlikely role to date.

Snickers made the decision to release the advert in full after the teaser reached 2.5 million social engagements.

Danny Trejo Snickers Super Bowl

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