Angry Birds developer Rovio loses head of games Jami Laes
Jami Laes, the head of games at Rovio, has quit to form a gaming start-up.
Jami Laes, former head of games at Rovio
Rovio gaming chief Jami Laes, who worked on mobile games such as Angry Birds, has quit his positon with the company.
The move comes just after Rovio launched its first global campaign, tying in the five-year-old Angry Birds franchise to Burger King in a promotional partnership, as its titles struggle to gain leverage in an increasingly saturated mobile gaming industry.
Despite the company’s success in forming branding partnerships, with its Angry Birds series boasting a TV show and countless toys and spin-off games, the Finnish firm had to cut 110 jobs in December, according to Reuters.
Rovio has yet to comment on the departure.
This development follows Michele Tobin, Rovio senior vice-president of brand partnerships and advertising, last week discussing her pleasure at building the mobile gaming firm's advertising model from the ground up in The Drum’s recurring Girl Guides feature.
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