The consumer and corporate communications for Poundstretcher, one of the largest discount retailer chains in the UK, has been awarded to the Leeds team of Golley Slater PR.
Following a competitive four-way pitch process, Golley Slater has been tasked with raising the profile of the business and the retailer’s consumer offering that includes branded food and toiletry goods, home and textiles, pet and seasonal ranges.
The agency will also create and implement through-the-line creative brand campaigns, working closely with the internal marketing team at Poundstretcher.
Eileen Stretton, managing director, Golley Slater North, said, “It was a great end to a busy new business year for Golley Slater PR North to win this fantastic account – just prior to Poundstretcher’s most successful Christmas to date.
“We are so delighted to work with such a big national brand with headquarters in the North.
“It’s another brand that fits well with our business model as, in addition to the national capability of our locally based team, the client has the unique opportunity to use the Golley Slater regional network, meaning marketing experts can be close to their stores wherever they are across the UK.”
Amongst Golley Slater’s first tasks was announcing Poundstretcher’s most successful Christmas ever earlier this week, with the discount store reporting a 14.76 per cent total sales growth with 10.39 per cent increase in like for like sales over the festive season.