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Bulmers takes social approach for first brand website

Heinkeken-owned cider brand Bulmers has launched a socially-led website to provide consumers with the latest information, updates and activities, which reflects the brand’s Live Colourful positioning.

Designed to let Bulmers leverage its recent investment in social media campaigns and channels on the website, consumers will be provided with fast-moving content, rather than a static experience.

Created by We Are Social, the site collates user-generated content tagged with Bulmers’ #livecolourful hashtag, alongside its current campaigns, social activities and competitions, the selection of drinks available and an interactive history timeline for the brand.

Katalin Perenyi, brand manager from Bulmers said: “The new site is the perfect representation of our live colourful ethos. It’s interesting and engaging, the social thinking that influenced the design of the site clearly shines through. We hope our fans enjoy exploring the site as much as we do.”

The website, home to the Bulmers blog, has been built to act as a Facebook app on a tab on Bulmers’ Facebook page, where the whole site is accessible without leaving the Facebook environment.

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