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By John McCarthy | Media editor

January 28, 2015 | 1 min read

Budweiser has stuck to its established Super Bowl formula, this year launching a heart-wrenching ad called ‘Lost Puppy’ to moisten the eyes of viewers on 2 February.

The Anheuser-Busch brand has thematically continued on from its 2013 Super Bowl entry ‘Brotherhood’ and 2014's ‘Puppy Love’ with the return of the Clydesdale horse and his trainer – played by Don Jeanes for the third consecutive year.

The 60 second slot is set to the Proclaimers’ hit I’m Gonna Be (500 Miles), covered in slow tempo by Sleeping At Last.

AB InBev sister brand Bud Light last week debuted its Super Bowl slot, a Pac-Man tribute ad called 'Coin'.

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